Quick, honest answers
Frequently asked questions
Build in Public is a practice, not a fixed formula. These answers give you a sensible default and point to the longer guide when context matters.
What does Build in Public actually mean?
It means making selected parts of the work visible while the work is still developing. You share artifacts, decisions, lessons, questions, and changes so that other people can understand or respond to the process.
It does not require publishing everything. Start with the full definition.
Do I need an audience before I begin?
No. Your first useful reader can be your future self, one collaborator, or one person who recognizes the problem. Build a clear archive first; relevant people are easier to find when they can see something real.
Do I need a startup or software product?
No. A project can be software, research, writing, design, a small service, an open-source library, a community, or a deliberate learning journey. It needs a concrete outcome and evidence of progress, not a company.
What should remain private?
Keep credentials, security details, contracts, private customer information, unapproved client work, and stories that belong partly to someone else private. Revenue and personal experiences are optional. Use the boundaries guide before publishing sensitive material.
Must I post every day?
No. Publish when there is a useful artifact, decision, lesson, or question. A grounded weekly update is often more sustainable than a daily post created only to preserve a streak.
Which platform should I use?
Choose one discovery channel where relevant people already gather and one durable home you control, such as a website or README. Do not begin by publishing everywhere. Compare the channels in the platform field guide.
What if nobody responds?
Low engagement does not prove that the project is bad. Check whether the right people saw it, whether the artifact was understandable, and whether you asked a question they could answer. The update still has value as documentation. Improve distribution separately from the work.
Should I publish failures?
Publish a failure when you can explain the attempted approach, evidence, lesson, and next decision. You do not need to publish a difficult moment while you are still unable to protect yourself or the people involved.
Do I have to share revenue or metrics?
No. Share a metric only when it helps explain a decision and you accept the consequences of making it permanent. Qualitative evidence, usage patterns, technical tradeoffs, and lessons are equally valid public material.
Can I build in public while employed or doing client work?
Only inside the boundaries of your agreements and responsibilities. Check employment, intellectual-property, confidentiality, and client terms. When uncertain, share general lessons from work you own rather than identifiable details from work you do not.
Do I have to follow every piece of feedback?
No. Feedback is evidence about a person's situation, not an instruction. Record who experienced what, look for repeated problems, and decide against the project's purpose and constraints. Close the loop when feedback changes the work.
When is a project ready to launch?
When a specific person can complete one useful outcome and you can clearly state the version's limitations. A launch is a focused invitation to try the current version, not a declaration that the project is finished.
What can I do in the next 20 minutes?
Write four lines: what you are working on, what changed today, what was difficult, and what comes next. Remove private details, attach one artifact if it clarifies the work, then publish it in one relevant place. The first update template can help.