Product Hunt Launch

Prepare the product story

Use the same facts across the listing, gallery, website, and maker comment. Adapt the length, not the truth.

Tagline

[Concrete outcome] for [specific person or situation]

Keep it literal. Avoid "revolutionary," "all-in-one," and claims that cannot be inspected in the current version.

Short description

[Product] helps [specific person] [complete outcome] by [current mechanism].

The current version includes [two or three working capabilities].
It is especially useful when [recognizable situation].

Maker comment

Hello Product Hunt,

I am [name], the person building [product].

The problem
[Describe the concrete situation that led to the product.]

What exists today
- [Working capability]
- [Working capability]
- [Working capability]

Why it is built this way
[One or two important decisions and the evidence behind them.]

Current limitations
- [Limitation]
- [Limitation]

What I would like to learn
[One focused question the Product Hunt audience can answer.]

Try it here: [primary link]

I will be here to answer questions and fix anything that blocks the first experience.

Gallery sequence

1. Show the real primary outcome.
2. Show the starting situation or input.
3. Show one important workflow.
4. Show a differentiating decision with a short caption.
5. End with the current invitation.

Do not fill the gallery with slogans. Let each image answer a product question.

Launch-day checklist

• [ ] The primary path works without your explanation.
• [ ] Pricing, sign-up, and limitations match the website.
• [ ] Images show the current product at a readable size.
• [ ] The maker comment discloses your relationship.
• [ ] One person has checked the page on mobile and desktop.
• [ ] Support and feedback channels work.
• [ ] You know which behavior matters after the launch.

Follow-up

We launched [product/version] on Product Hunt to learn [question].

What happened
- [Relevant result]
- [Relevant result]

What surprised me
[Observation]

What changed because of the launch
[Decision or product change]

What did not change
[Request or metric you chose not to follow, and why]

Next
[Specific next action]

Report useful evidence, not only rank, votes, or traffic.